Success at The O2

Success at The O2

One of BMW's other great success stories of 2007 was its co-operation with AEG at The O2. This groundbreaking music, sports and entertainments facility opened its doors to the public for the very first time on 24 June 2007, in Greenwich, London. It is now regarded as the UK's number one live venue for the world’s top acts. In 2007, these included Prince, the Rolling Stones, Led Zeppelin, Barbara Streisand and Justin Timberlake.

As the automotive founding partner of The O2, BMW has a three year commitment which provides the company with an unprecedented level of product and brand exposure. It has presented a unique opportunity for BMW to widen its target audiences and to showcase its brand and cars. It also has enabled BMW to host events such as the 'BMW Power at The O2' in July 2007. This featured the British Grand Prix at Silverstone which was projected live onto The O2's giant screen. BMW is the title sponsor of the VIP entrance and walkway and features a Welcome feature in the main Entertainment District.

With an anticipated seven million people expected to visit The O2 between 2007 and 2009, at least 150 events per year are planned with a target average audience of 15,000 people. The Tutankhamen exhibition alone is attracting 6,000 visitors a day, whilst the Vue cinema is now London’s second most popular cinema.

And finally, another highlight of the year was Guernsey man Andy Priaulx steering his BMW UK 320si to his third World Touring Car Championship in a row. Good luck to Andy for his fourth!